Big Changes, Bold Vision: Vanity SF Welcomes New Leadership
Vanity San Francisco is stepping into a new era — and we couldn’t be more excited about what’s ahead. As of this month, Vanity is officially under new management, and that means fresh energy, a sharper vision, and a renewed commitment to being the premier destination for nightlife in the Bay Area.
Big things are happening at Vanity San Francisco. We’re excited to officially announce that Vanity is under new management, bringing in bold leadership, fresh energy, and a renewed commitment to making this one of the top nightlife destinations in the Bay Area.
At the helm of this transformation is our new General Manager, Wolfgang Welch, alongside Assistant General Manager, Alejandra Lopez. Together, they’re ushering in a sharper, more refined vision for the Vanity brand — one focused on elevated guest experiences, team unity, and running a tight, high-performing operation.
🍾 Want to experience the upgrade firsthand? Book a reservation for a VIP table and bottle service tonight.
What to Expect Under New Management
Wolfgang and Alejandra bring a leadership style rooted in structure, presence, and performance. This means new standards across the board — from how our entertainers are supported, to the way we treat every guest who walks through our doors. Vanity SF is evolving into a cleaner, more exclusive space, where consistency, professionalism, and top-tier energy lead the way.
You’ll see the shift on every level — better VIP service, smarter floor rotations, intentional marketing, and a refreshed vibe that feels elevated but still real. Whether you’re a longtime regular or stepping in for the first time, the new Vanity will be impossible to ignore.
💎 Check out our current specials and VIP packages — and get a taste of what’s to come.
Meet Wolfgang Welch: The Man Behind the Mission
We sat down with General Manager Wolfgang Welch to get a sense of who he is, what drives him, and how his experience is shaping the future of Vanity SF.
Wolfgang was born and raised in San Francisco, immersed in the city’s unique blend of cultures, hustle, and nightlife. Over the last decade, he’s managed top adult clubs across several states, building a reputation for leadership under pressure, turning around struggling venues, and creating loyalty through fairness and presence.
His approach is hands-on — he doesn’t manage from an office. He’s on the floor, setting the tone, holding people accountable, and leading by example. Wolfgang credits his leadership style to growing up around diverse communities and working in unpredictable environments that demanded quick thinking and calm control. He describes himself as direct but fair — someone who expects excellence and returns it with loyalty.
Wolfgang doesn’t just love the nightlife industry for the party. What draws him in is the complexity behind it: team dynamics, customer psychology, security, branding, and business strategy — all happening at once. He thrives in the chaos, spotting inefficiencies and turning them into momentum.
A defining moment in his career came through failure — taking over a club too quickly, pushing fast changes without understanding the staff dynamic. That setback taught him to lead people, not just systems. Since then, he’s adjusted his entire approach: listen first, move with intention, and build trust before action.
His management philosophy is built on presence, accountability, and respect. He believes strong leadership is visible leadership. He stays involved, sets high standards, and runs a structured, no-drama environment that pushes everyone to level up. He doesn’t micromanage, but nothing goes unnoticed. Everyone has a role — and it needs to be done right.
Wolfgang also shared how stepping away from trying to do everything himself made him a better leader. Delegation, trust, and empowering others allowed him to build stronger, more self-sufficient teams — and that’s exactly what he plans to bring to Vanity SF.
Outside the club, he keeps it simple — movies, meals with friends, and staying in tune with what’s trending. He believes staying connected to culture outside the club helps him set the right vibe inside it. It’s about balance, and that’s what keeps him sharp.
When asked about his vision for Vanity, Wolfgang didn’t hesitate. His mission is to rebuild the club from the foundation up: stabilize the team, restructure the flow, elevate the guest experience, and enforce standards that make Vanity a place people are proud to be part of — both staff and customers alike.
🔥 Meet the Vanity Vixens and catch them live during our upcoming events. The vibe is changing — and you won’t want to miss it.
Now Auditioning New Entertainers
Vanity is now auditioning new entertainers to join our world-class lineup. If you’re 18+ and ready to showcase your talent in the city’s premier adult venue, we want to hear from you.
Click here to fill out the audition application form and bring it to us when you audition.